IPG has announced an addition to its strong roster of data and technology-fueled marketing service providers with the launch of Performance Art, a new global agency that brings together deep data, technology and CRM expertise with highly-awarded creative talent. CEO Andrea Cook, Chief Creative Officer Ian Mackenzie, and Chief Operating Officer Elizabeth Sellors, the leadership team that helped build FCB/SIX, have taken the helm at Performance Art in analogous roles. Read all about us in Campaign and stay tuned for big things to come!
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