BMW I The Ultimate Electric iXperience

With the race to electrification charging up, we wanted to create an experience that helped drivers not just know BMW electrification, but actually feel it. So we created the Ultimate Electric iXperience: an auto-industry first that delivers a fully immersive AR driving environment for the BMW iX, placing the next wave of driving dynamics in the hands of drivers.

Clutch.ca I Deflate the Dealership
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