Performance Art brings together the powers of data, technology and creativity to build brands and unlock transformational customer experiences at scale.


1Strategic Planning
Everything we do at Performance Art begins and ends with the consumer. Our strategic planning team is pioneering in its use of proprietary tools and technologies, creating a robust, data-driven understanding of today’s customers and tomorrow’s opportunities.
  • Brand and business strategy
  • Data-driven insights at scale
  • Consumer personas
  • Customer segmentation
  • Custom research solutions
  • CRM strategy
2Customer Experience
We employ a data-driven approach to creating deeply personalized customer experiences across channels and at every touchpoint. The cornerstone of our work at Performance Art is our proprietary Living Journey™ methodology, which has the ability to leverage AI and ingest real-time data to connect the dots across the purchase funnel and throughout a customer’s relationship with a brand.
  • Experience Audit and Living Journey development
  • Customer relationship strategy
  • Immersive CX design
  • 1:1 experience strategy
  • Loyalty and advocacy solutions
3CRM Solutions
Our expertise marries CRM strategy, data-led customer analytics, award-winning creative design, and flawless technical delivery to create seamless connected experiences across channels. With thousands of campaigns completed and millions of customers reached, we are experts in acquiring customers, building relationships, and driving loyalty.
  • CRM strategy
  • Martech audit & tech stack selection
  • Audience segmentation
  • Template and module design
  • Dynamic CRM brand guidelines
  • Real-time decisioning & personalization
  • Campaign management
  • Data analytics
4Digital Experiences
Our Digital Experience team is constantly pushing the boundaries of what’s possible to deliver engaging digital utilities, web experiences, mobile apps and more – moving beyond the screen to work with VR, AR and AI to surprise and delight in the phygital world.
  • Website and app design
  • Digital product development
  • User experience design
  • Connected digital ecosystems
  • Commerce solutions
  • Front- and back-end production
  • Digital Innovation: VR, AR, Blockchain, Web3
  • AI-driven campaign development using LLMs and generative solutions
5Integrated Creative
People join Performance Art to make the best work of their careers, be that an email, a banner ad, a website, or a huge, culture-changing idea. We all come together, wielding a depth of experience and range of expertise, to deliver digital-first, full-funnel creativity that solves client problems and creates opportunities across the customer experience.
  • Branding & visual design
  • Creative platform development
  • Content creation at scale
  • CRM design
  • Digital experiences
  • Performance marketing
  • Customer experience design
  • Data visualization
6Performance Marketing
At Performance Art, we believe performance marketing is an art form. Our specialized team harnesses the trifecta of strategy, creativity, and technology to increase ad performance and drive ROI. Using sophisticated audience modeling and leveraging DCO technologies, we build holistic acquisition strategies, customized across the full funnel, to drive scale and efficiency with an always-on loop of testing, learning and optimization.
  • Martech audit & tech stack selection
  • Performance strategy
  • Cross-channel dynamic creative
  • Multivariate testing
  • Custom reporting
7Content, Social Media & Influencer Marketing
Swipes, taps and shares aren’t easily earned. That’s why our Social Media team works every day to earn authentic engagement for our clients’ brands, tapping into cultural trends and inserting brands into conversations across the ever-growing list of social media channels.
  • Cross-channel content strategy & creation
  • Community management
  • Photo and video production
  • Influencer marketing
  • Reporting and analytics
8Data Science
Our Data Science team uses state-of-the-art AI and machine learning algorithms to capture, maintain, mine, model, analyze, and visualize client data to discover patterns, predict behaviors and derive meaningful insights to inform marketing strategies and business decisions.
  • Database audit & opportunity analysis
  • Database hygiene
  • Attribution modeling
  • Predictive analytics
  • Custom reporting
9Media Planning
We deliver integrated media solutions through our partnership with IPG Mediabrands, who offer advanced media capabilities in North America and around the world. Together, we are able to deliver full-service agency solutions to clients of all shapes and sizes anywhere, anytime.
  • Communications planning
  • High value audience development
  • Addressable media solutions
  • Video investments
  • Programmatic, search and social
  • Creative media solutions
  • Data & analytics
10Tech Solutions
Our Tech Solutions team is relentlessly focused on helping our clients leverage technology to deliver unparalleled services and experiences. We offer experience across a wide spectrum of technologies including Oracle, Microsoft, Adobe, Magento, Sitecore, Meta, Acquia, Drupal, Salesforce, Amazon, and Google.

Latest News

January 7, 2024

Ian Mackenzie Talks AI at CES

Our CCO, Ian Mackenzie, joins other movers and shakers at CES where he’ll sit on two panels to discuss the present and future of AI.
December 18, 2023

The Greatest Guide Wins Gold and Silver at the LATAM Effies

Exciting news from South of the Border! Our work on “The Greatest Guide” for Grupo Bimbo has taken home Gold in B2B and Silver in Restaurants […]
December 13, 2023

re:grow Takes Home Hardware at the MIAs

re:grow is WWF-Canada’s digital destination to plant, track, and steward native plant gardens. ⁠ ⁠We’re so proud to see our digital campaign for this initiative bloom […]
December 12, 2023

Performance Art Named Digital Agency of Record for the Canadian Red Cross

We’re thrilled to share that we’ve been named the new digital agency of record for the Canadian Red Cross, alongside our sister agency, Media Experts.⁠ In […]
December 8, 2023

DEI: Accelerating Change with Che Marville

In recent years, DEI has seen massive growth and evolution – propelling it from theory into an integral business discipline.⁠ Our SVP of Talent, Learning and […]
November 14, 2023

Black Elevation Map Takes Home Ad of the Year at ADCOLOR Awards

The ADCOLOR Awards recognize individuals and organizations that go above and beyond to champion diversity and inclusion in the creative and tech industries. We are thrilled […]