How 1:1 Helped Customers Through COVID-19
Nested inside COVID-19’s global health crisis was an emerging financial crisis. In response, we moved quickly with CIBC to identify clients facing potential financial hardships, then used a robust individualization platform powered by millions of bits of user data and customer behaviors to deliver more than 100 million individualized emails. At a time of immense financial and emotional strain, we helped CIBC give their clients the individual support they needed.