Exciting news from South of the Border! Our work on “The Greatest Guide” for Grupo Bimbo has taken home Gold in B2B and Silver in Restaurants at this year’s Effies in Latin America. A first-ever generative AI search and signage system, “The Greatest Guide” gives street vendors across Mexico branding as one-of-a-kind as the delicious hotdogs and hamburgers they serve.
Congrats to the team here and across the globe!
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