To mark the 60th anniversary of the Hofmeister Kink, a visual design element introduced in 1962 and featured on virtually every BMW model since, the brand is introducing a first-of-its-kind, AI-driven platform. The newly created hofmeisterkink.com enables BMW owners and enthusiasts to discover and experience roads that are shaped like the unique ‘kink’ design. Developed by our creative, strategy and technology teams, the platform uses custom-built artificial intelligence to understand, recognise and pinpoint the location of every Hofmeister Kink-shaped road in the United States. More than 56,000 of them. Learn more about the campaign.
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