Several IPG agencies, including our brilliant AI team at Performance Art, came together to make magic happen on The Greatest Guide for Grupo Bimbo. This collaborative effort took home a Silver in Design, Wayfinding, and Signage at Cannes 2023.
As a fully AI-generative search and signage system, we used the power of big data to help the smallest businesses in Mexico: the street food vendors who are rewriting the recipe for the world’s most innovative hotdogs and hamburgers.
See the work here.
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