It may surprise you to learn that Mexico has taken hamburgers and hotdogs to new culinary heights. Want to tempt your tastebuds? Check out “The Greatest Guide” which uses generative AI and a suite of technologies to give each of more than 8,000 indie food vendors from around the country their own personal branding. It also includes Google-supported digital mapping showing the way to delicacies such as La Chingadera, El Chapulín Colorado or La Hipócrita, featuring surprising ingredients ranging from grasshoppers and octopus to Takis and Macha sauce. A special thanks to our friends at McCann Worldgroup Mexico, FCB Mexico, and Mediabrands for bringing us in on this one! Find out more here.
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