Insights. Ideas. Inspiration.

November 24, 2021

Decoding Creativity x Effectiveness: In Conversation with Ian Mackenzie

November 23, 2021

Behind the Work: Gifting 11 Houses to 11 Veterans

November 12, 2021

Performance Art Scales Rapidly in First Four Months

October 28, 2021

Engineering Emotion with Ian Mackenzie

September 1, 2021

2022 AToMiC Awards Co-Chairs Announced

August 26, 2021

A Time for Kindness with Andrea Cook

July 7, 2021

Introducing IPG’s Data-Driven Creative Agency: Performance Art

June 21, 2021

IPG Launches Performance Art

June 21, 2021

Fast Five: Andrea Cook

August 8, 2023

Why TikTok Made Me Buy It

Authored by MRM:Commerce & Performance Art | Ed Kim, Adam Ferraro, Mitch Wong and Taylor Siegel Have you ever done that thing where you’re up at […]
July 28, 2023

Ad Age Spotlights Scotts’ Lawnstream

From a humble lawn to an all-purpose content studio, community and classroom, the grass has never been greener.⁠ Read more about our latest work with Scotts […]
July 27, 2023

Rachael Chudoba Named One of AI’s Top 100 at MachineCon 2023

Our very own Rachael Chudoba, Senior Strategist, has been recognized with the A.I. Top 100 Award as an Early Adopter at MachineCon 2023.⁠ Rachael is a […]
July 18, 2023

Simplii Financial | Rebrand

Given the path to purchase is no longer linear, modern brands are only as strong as the sum of their parts.⁠ For the relaunch of Simplii […]
July 10, 2023

Gary Gimelfarb Talks Production with Little Black Book

The world of production has changed a lot over the past decade, past year, even the past month. ⁠Gary Gimelfarb, our own head of production, talks […]
June 21, 2023

Black Elevation Map Wins Gold at the WARC Awards

The WARC Awards for Effectiveness, in association with the Cannes Lions, are one of the most prestigious global marketing effectiveness awards in our industry.⁠ As an […]
June 20, 2023

The World’s First Generative AI Search & Signage system for Grupo Bimbo

It may surprise you to learn that Mexico has taken hamburgers and hotdogs to new culinary heights. Want to tempt your tastebuds? Check out “The Greatest […]
June 15, 2023

New Work | Re:grow for WWF-Canada

For decades, our cities have grown, putting natural plant life and the ecosystems they support at unprecedented risk.⁠ It’s time to re:grow. We’re proud to have […]
June 8, 2023

Black Elevation Map Takes Best in Show at the Marketing Awards

Strategy Magazine’s Marketing Awards have been recognizing the best in Canadian creativity since 1923. We’re thrilled that our team took home Best in Show, plus four […]