Insights. Ideas. Inspiration.

November 24, 2021

Decoding Creativity x Effectiveness: In Conversation with Ian Mackenzie

November 23, 2021

Behind the Work: Gifting 11 Houses to 11 Veterans

November 12, 2021

Performance Art Scales Rapidly in First Four Months

October 28, 2021

Engineering Emotion with Ian Mackenzie

September 1, 2021

2022 AToMiC Awards Co-Chairs Announced

August 26, 2021

A Time for Kindness with Andrea Cook

July 7, 2021

Introducing IPG’s Data-Driven Creative Agency: Performance Art

June 21, 2021

IPG Launches Performance Art

June 21, 2021

Fast Five: Andrea Cook

September 21, 2023

Leo Ding on the Deep Impact of Advertising with The Little Black Book

From the house hippos, to stovetop mixtapes, to burger-based football teams, advertising keeps finding a way to draw Leo Ding in.⁠ In his article with Little […]
September 19, 2023

Great Customer Service Needs AI, Andrea Cook on Fast Company

Progressive brands are already experimenting with generative content creation and advanced targeting. But that’s just the tip of the iceberg – both in terms of opportunities […]
September 12, 2023

Jenni Schaub on Being a Storyteller with Little Black Book

Strategists can seem like an enigma as they wear endless hats and live at the intersection of creativity and logic.⁠ Peer into the brilliant mind of […]
September 7, 2023

The Greatest Guide Takes Home Hardware at the Gerety Awards

A huge shout out to our partners and the 8,000+ street food vendors across Mexico who are rewriting the recipe for hotdogs and hamburgers, as “The […]
August 17, 2023

Ian Mackenzie to Judge Cresta Awards

This year, the Cresta Awards celebrate 30 years of inspiring, recognizing and rewarding the highest standards of creativity. We’re proud that Ian Mackenzie, our Chief Creative […]
August 14, 2023

The Greatest Guide Takes Home a Grand Prix from the NY Festivals

Our work on The Greatest Guide has taken home the Grand Prix in B2B and Gold in Artificial Intelligence at NY Festivals. Bravo team! ⁠ In […]
August 8, 2023

Why TikTok Made Me Buy It

Authored by MRM:Commerce & Performance Art | Ed Kim, Adam Ferraro, Mitch Wong and Taylor Siegel Have you ever done that thing where you’re up at […]
July 28, 2023

Ad Age Spotlights Scotts’ Lawnstream

From a humble lawn to an all-purpose content studio, community and classroom, the grass has never been greener.⁠ Read more about our latest work with Scotts […]
July 27, 2023

Rachael Chudoba Named One of AI’s Top 100 at MachineCon 2023

Our very own Rachael Chudoba, Senior Strategist, has been recognized with the A.I. Top 100 Award as an Early Adopter at MachineCon 2023.⁠ Rachael is a […]