Insights & ideas.

February 7, 2022

Condé Nast Traveller on the Black Elevation Map

Launched in the United States in 1987, Condé Nast Traveler has been providing enlightening content on a wide range of topics, including travel destinations, hotels, food […]
February 7, 2022

The Black Elevation Map is One of Ad Age’s Top 5 Ads to Watch Now

Check out AdAge’s recent roundup of top non-Super Bowl ads to watch now, including the Black Elevation Map, a gamer’s secret message, a car brand overcoming […]
February 1, 2022

New Map Visualizes Black Cultural Data as Elevation

Two years after the provocative and acclaimed pan-Africa tourism campaign “Go Back To Africa,” Performance Art and travel brand Black & Abroad have launched a powerful, […]
January 26, 2022

Andrea Cook in Forbes on Employee Retention

With conversations about retention becoming evermore critical during the Great Resignation, Forbes puts the spotlight on a few things business leaders can do, including “listening with […]
November 24, 2021

Decoding Creativity x Effectiveness: In Conversation with Ian Mackenzie

“When creativity is effective and effective work is creative, it has even greater power to positively impact people, brands and the world.” Read the interview in […]
November 23, 2021

Behind the Work: Gifting 11 Houses to 11 Veterans

In the US, Veterans Day is a celebration of the service given to the country by Veterans. But it rarely reflects the value that they bring […]
November 12, 2021

Performance Art Scales Rapidly in First Four Months

We’ve been on a hiring spree! Since launching this past Summer, we’ve hired more than two dozen new staff in New York and Toronto. The strategy […]
October 28, 2021

Engineering Emotion with Ian Mackenzie

“Computers can’t feel. Right? That’s why old-school data-driven and digital advertising tends to lack emotion. Not that anyone would say it in a room. But what […]
September 1, 2021

2022 AToMiC Awards Co-Chairs Announced

In 2022, the AToMiC Awards will return with co-chairs Nina Patel and Ian MacKenzie leading the live jury deliberations. The duo will be joined by a […]