Insights. Ideas. Inspiration.

November 12, 2021

Performance Art Scales Rapidly in First Four Months

We’ve been on a hiring spree! Since launching this past Summer, we’ve hired more than two dozen new staff in New York and Toronto. The strategy […]
October 28, 2021

Engineering Emotion with Ian Mackenzie

“Computers can’t feel. Right? That’s why old-school data-driven and digital advertising tends to lack emotion. Not that anyone would say it in a room. But what […]
September 1, 2021

2022 AToMiC Awards Co-Chairs Announced

In 2022, the AToMiC Awards will return with co-chairs Nina Patel and Ian MacKenzie leading the live jury deliberations. The duo will be joined by a […]
August 26, 2021

A Time for Kindness with Andrea Cook

“I’ve been fortunate to spend my career in agencies and with people at their peak of success. I took the rare opportunity to create and build […]
July 7, 2021

Introducing IPG’s Data-Driven Creative Agency: Performance Art

IPG has announced an addition to its strong roster of data and technology-fueled marketing service providers with the launch of Performance Art, a new global agency […]
June 21, 2021

IPG Launches Performance Art

IPG Launches Performance Art, a Data-Led Creative/CRM Agency FOR IMMEDIATE RELEASE Andrea Cook Named CEO New York, NY – July 7, 2021 – Interpublic Group (NYSE: […]
June 21, 2021

Fast Five: Andrea Cook

What is Performance Art?Five years ago, we started a creative-data agency with a vision to refocus the marketing landscape on the individual. Today, we are embarking on […]